PRIVACY STATEMENT Your privacy is important to the Aquarium of Niagara. This privacy statement provides information about the personal information that the Aquarium of Niagara collects, and the ways in which the Aquarium of Niagara uses that personal information. Personal information collection The Aquarium of Niagara may collect and use the following kinds of personal information:   • Information about your use of this website;   • Any other information that you send to the Aquarium of Niagara. Using personal information The Aquarium of Niagara may use your personal information to:   • Administer this website;   • Personalize the website for you;   • Enable your access to and use of the website services;   • Send you marketing communications. In addition to the disclosures reasonably necessary for the purposes identified elsewhere above, the Aquarium of Niagara may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights. Securing your data The Aquarium of Niagara will take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information. Updating this statement The Aquarium of Niagara may update this privacy policy by posting a new version on this website. You should check this page occasionally to ensure you are familiar with any changes. Other websites This website contains links to other websites. The Aquarium of Niagara is not responsible for the privacy policies or practices of any third party. Contact the Aquarium of Niagara If you have any questions about this privacy policy or the Aquarium of Niagara’s treatment of your personal information, please write to:   • by email to aquariumnf@aol.com; or   • by post to Aquarium of Niagara, 701 Whirlpool Street,      Niagara Falls, NY 14301-1094.